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This newspaper page contains 2 articles. Subscribers can read the full text of each article.
Newspaper
Cameron Herald
Location
Cameron, Texas, United States of America
Date
Jul 16, 1925
Page
16
The article argues most automakers are assemblers rather than true manufacturers. Studebaker claims it operates as a one profit producer with complete plants and $100 million in resources. It contrasts with Ford and notes full integration of bodies, engines, and axles to lower prices and improve quality.
The article claims Studebaker builds complete cars in house, with 73 years of conservative business, 14,000 stockholders, and no debt or bank loans. It markets a one profit, one overhead model, emphasizes integrated design, and lists Standard Six, Special Six, and Big Six models with prices. It asserts higher quality, longer life, comfort, and resale value.
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