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Cambridge Sentinel in Cambridge, Massachusetts

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Articles on This Page

This newspaper page contains 5 articles. Subscribers can read the full text of each article.

Newspaper

Cambridge Sentinel

Location

Cambridge, Massachusetts, United States of America

Date

Jan 06, 1940

Page

3

Rise of the House of Giles in Cambridge realty era

A 1903 Cambridge business portrait outlines George A. Giles born Apalachin New York Harvard graduate who built George A Giles & Son in realty insurance and theatre ventures. It notes offices in Cambridgeport Central Square and a growing portfolio including Uptown St George Gorman Norwood Guild Theatres and area properties led by his son John Giles after 1935.

Cambridge Giles Boston Stock Co Back Bay Boston Boston Museum Players George A. Giles & Son Realty and Insurance Central Square George A. Giles Theodore H. Raymond George Giles John T. Mathews Frank Townsend Cambridge Industrial Commission Massachusetts William B. M’coy

Telephone numbers boost sales in local ads as story shows

A book publisher’s sales manager learns the power of displaying a telephone number in all ads and mailings after spotting a Pennsylvania restaurant ad missing it. He then adds the number to his own campaigns and finds inquiries by phone drive higher sales, especially from interested adults, while reducing wasted effort from child inquiries.

George T. Eager Pennsylvania

Outside point of view in advertising and business

The advertising man must supply the outside perspective to a business seeing it as customers do. Businesses, from banks to florists, hide appealing stories within routine. Fresh writers from the country often see city life vividly, echoing the outside view for public appeal.

Yankee Doodle WNU

Harvard Trust Company and Cambridge Banking Heritage

A profile of Harvard Trust Company tracing its origins from the 1860 charter as the Harvard Bank to its 1904 renaming and 1921 merger with Charles River Trust. The piece highlights founder courage, trusted leadership, expansion in Central Harvard Kendall Squares, and the bank’s role in Cambridge’s three trade centers along with its elite staff and directors.

United States Benjamin ‘Tilton Cambridge Harvard Trust Company Mass. Ave Central Sq Harvard Boston Harvard Trust Co. Record Manufacturers’ National Bank Cambridge— Central Kendall Sqs Kendall Sq Greater Boston Yesteryear Harvard Trust Co Walter F. Earle Willard H. Sprague Charles Esteve Sommer Kelly Diteed M. Keeler

Cigar Etymology From Spanish Garden Roots

The article traces the word cigar from Spanish cigarral meaning garden and explains how cigarro and eventually cigar entered English. It notes tobacco’s novelty as the context and that cigarette denotes a small cigar.

Also Mentioned on This Page

Apalachin New York Harvard University Beacon Hill House of Giles” of Giles Company Aetna Insurance Co Boston Insurance Co Christine Peskes Polly Mathers Myra Upton Caroline Arns Bruce S. Colpas Warren Hanson The House of Giles John Giles Cambridgeport Savings Bank Bldg Realty G. Royal Timothy W. Good, Jr Alexander C. Hooker Ernest F. Tillson Albert H. Blevins George L. Dow Joseph W. Motherwell Ashton Valve Co Frank H. Golding N. E. Gas and Electric Association Arthur L. Endicott Lewis 5. McCreary George H. Rockwell Arthur M. Wright Theodore L. Storer R. M. Bradley & Co. Inc William J. Underwood Wm. Underwood Co H. LeBaron Sampson Hutchins & Wheeler Francis A. Countway Lever Bros. Co Floyd E. Armstrong M. L T Paul R. Corcoran J. H. Corcoran & Co. Inc Everett Morss Simplex Wire & Cable Co Arthur Wright Cambridge Sentinel
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