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Newspaper
Burlington Herald
Location
Burlington, Iowa, United States of America
Date
Aug 03, 1950
Page
8
The column argues that audio visual advertising in cinemas irks viewers who pay to see films not commercials. It notes typical admission costs for first run movies and contends many patrons object to paying sixty cents to see a movie with unwanted ads and promos.
A writer proposes moviegoers pay five or ten cents less for admission to avoid intrusive advertising. Hollywood faces a shrinking box office as theaters rely on ads and popcorn. If ads stay, filmgoers will switch to television. if not, they’ll skip movies but keep a TV.
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