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Newspaper
Browning Leader Record
Location
Browning, Missouri, United States of America
Date
Jan 26, 1911
Page
2
A Battle Creek company defends its Postum foods against a hostile weekly that accused its ads and questioned ingredients. The firm recounts extensive factory visits by a New York attorney, tests by 25 workers, and clean facilities. The piece aims to examine disputed advertising methods rather than discuss the weekly’s history.
A December 30 1910 certification from Battle Creek Michigan asserts all testimonials for Postum Cereal Co Ltd are genuine. Signatories include M K Howe treasurer and C W Post chairman with years of service ranging up to sixteen.
A long defense rejects accusations of fraud and distortion in Postum Company statements. It cites testimonials, medical opinions, and advertising battles, arguing that Postum favors factual nourishment, critiques misrepresentations, and defends its packaging and claims amid legal scrutiny.
A defamation dispute seeks $500,000 in damages against a weekly. The plaintiff claims the truth will prevail and asserts the brands were misrepresented, maintaining the business operates with integrity.
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