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Newspaper
Bronte Weekly Enterprise
Location
Bronte, Texas, United States of America
Date
May 20, 1938
Page
3
The Bronte Enterprise explains its lifetime policy against intoxicating liquor ads and invites letters on the matter. Readers from Coke County praise the stance while others debate advertising ethics and press responsibility amid arguments about beer’s alleged intoxicating effects.
The Congregational Church at Brookshire holds a homecoming on the fifth Sunday of May with Rev. Brady Slate of Gouldbusk as speaker. The program begins Saturday night May 238 with a preaching service and dinner on the ground at noon Sunday. Everyone is invited and urged to bring lunch baskets.
A letter argues that legal beer won’t hurt bootleggers and may aid them by expanding alcohol use and masking illegal trade. It asserts brewers mislead readers with ads and urges honesty, condemning deceptive advertising while defending a firm policy against promoting beer.
Friends and family mourn the death of Kyle Good who passed away in Lubbock on May 12 after a short illness. Funeral services were held there on Friday with survivors including his wife and relatives from Dickens Bronte and others attending.
The speaker questions a newspaper owner’s integrity if he knew an advertisement misrepresented goods. W W Lockhart had a close brush with serious injury when a ladder toppled during house painting. He escaped with bruises and no major injury.
The speaker questions brewers honesty in beer advertising and states that if beer were described as slightly intoxicating, he would not have considered advertising. He reaffirms a policy of declining all intoxicating liquor ads and asserts sincerity in his stance.
Rev A V Bradley of Bronte Baptist preached the baccalaureate sermon for Bronte High School Sunday morning in the school auditorium to a large crowd. The seventh grade program was Thursday evening with H O Whittle giving the address. Senior class exercises follow tonight with Rev J H Thompson delivering the address and Supt N Johnson awarding diplomas to 22 graduates.
Bronte Pharmacy owned and managed by J M Rippetoe will have a formal opening day Saturday. The ad invites residents to visit the new store noted for its stock and layout in Bronte. A baby boy was born to Mr and Mrs Elbert Wrinkle on May 19 1988.
Mr and Mrs Chas Baker depart Sunday for Detroit Michigan. The pair plan to be away about three weeks with Mrs Baker along to keep Charley straight. Mr Baker is head salesman in the Coke Motor Co used car department of Robert Lee. The Bakers hope to bring back a new car.
The One Minute Sermon column invites readers to propose Bible topics for brief discussion. Rev. A V Bradley asks for submissions addresses to Box 175 Bronte Texas and notes names may be used unless requested otherwise.
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