Advertising Principles For Merchants In A 1920s Guide
William K E Berger presents a second article on advertising strategy. It urges studying trade press, localizing copy, planning at least 13 weeks, maintaining a consistent style, linking ads in a series, coordinating with wholesalers, and keeping a scrapbook of results. It cautions against selling lemons, emphasizes frankness, persistence, and delivering more than promised to build trust and repeat business.
MENTIONED IN THIS ARTICLE
William KE. Berger
Hondo Anvil Herald
TPA
Coca-Cola
Local Social News From Sanco Society
Yeinch of rain fell last Monday night as residents share weekend visits and travels. L. J. Gartman returned from San Bernardino while Mr. and Mrs. Gartman headed to New Orleans for care at the U S Marine Hospital. Bronze visitors and Enterprise patrons noted, along with church and community visits across the area.
MENTIONED IN THIS ARTICLE
Peggy Bilbo
Janet Lassiter
H. J. Gartman
L. J. Gartman
New Orleans
L. J
U. S. Marine Hospital
Robert Walker
Tommy of Silver
J. L. Reid
W. H. Campbell
Robert Lee
Fred Campbell
R. E. Wright
Breckenridge
Bro
GC. E. Adkins
Sam Fowler
Leo Prine
Enterprise
Weekend guests at the Leonard home include granddaughters and a graduate
Weekend visitors at Dr. and Mrs. HO Leonard's residence included Mrs. J. W. and Jaby Genoann from Amarillo, plus Miss Peggy Jackson who recently graduated from McMurry College in Abilene. A wedding date for Miss Jackson is noted to be upcoming in Abilene.
MENTIONED IN THIS ARTICLE
HO Leonard
Lerby
J. W
Jaby, Genoann
Armarillo
Peggy Jackson
McMurry College
Abilene
Bronte Schedule Sets Veribest in Bronte and More
Sunday schedule shows Veribest at Bronte, Robert Lee at Ozona, Sonora at Maverick, and Miles at Lowake. In league standings Robert Lee and Ozona share first, with Lowake Bronte Sonora Miles Maverick Veribest trailing.
MENTIONED IN THIS ARTICLE
Veribest
Bronte
Robert Lee
Ozona
Sonora
Maverick
Miles
Lowake
Junior Study Club Meets at McCutchen Home
On May 21 the Junior Study Club gathered at the home of Mrs. Melvin Lasswell hosted by Mrs. Binks McCutchen. Mrs. Earl Glenn spoke on helpful papering and painting tips, followed by a Chinese Auction won by Mrs. R. T. Caperton. Guests listed include Ron Caperton, Hubert Sims, Noel Percifull, Earl Glenn, Hollis Stevens, Francis Pruitt, Binks McCutchen, and Bon Speonts.
MENTIONED IN THIS ARTICLE
Binks McCutchen
Melvin Lasswell
Earl Glenn
R. T. Caperton
Ron T. Caperton
Hubert Sims
Noel Percifull
Hollis Stevens
Francis Pruitt
Bon Speonts
Mrs Cresap Hostess To Hayrick Club
Members of the Hayrick Who Club met May 20 with Mrs W G Cresap. Four members and two visitors attended. Mrs J W Labenske spoke on Beauty in the Garden urging grass clippings stay on the lawn for food value. Miss Gladys Waldrop spoke on The Origin of Memorial Day and wool blanket care. Next meeting set for June 3 with Mrs J W Labenske.
MENTIONED IN THIS ARTICLE
Hayrick
W. G. Cresap
J. W. Labenske
Gladys Waldrop
Higginbothams Shop Ballinger With Local Enterprise Ad
Mr and Mrs F S Higginbotham visited Ballinger last Tuesday to shop at Enterprise ad, enjoying a busy morning and a lively outing. The couple browsed stores, shared smiles, and participated in the town’s shopping scene.
MENTIONED IN THIS ARTICLE
F. S. Higginbotham
Ballinger
Enterprise
Also Mentioned on This Page
Soal
First National Bank
Northcut
Oakes
San Angelo
Oliver
Allis Chalmers
Bronze Tractor Co
L. T. Youngblood
Charlie Boecking
Sherwin Williams
Arkansas
Bronte Enterprise
Bronte Enterprise Co
ED Nunnally, JR
Texas
National Advertising Representative
Sam Prantisco
Sanco Society
Billie Joe Gartman
Miss Jackson
Bronte Sports
By B. D. Franklin
Clarence Tinkler
Brother Chilly
Q Scott
J. Corley
Ray
McKinney
Hedges
Percifull
L Bagwell
Spoonts
Johnson
Conley
Bowman
C. Tinkler
Tb Cl. Tinkler
Higuins
Green
Ivey
Ballew
Mrs. McCutchen
Cloreta
Mrs. Cresap
Hayrick Club
Kemp Kleaners
Pittsburg
Gulf Spray
Aladdin
Keeney’s Variety Store
Frank Keeney
Charlie Keeney
E. C. Tompkins
Home Motor Co
Bronte, Texas
R. W. Rees
Aicma Plumbing Co
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