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Advertising Expert Says Newspapers Tell Advertisers' Story
Galveston article notes E. A. Schirmer of Campbell-Ewald urges Texas Press Assn members to view newspapers as vital for client messaging. He cites long term brand value, perishable goodwill, and the need for advertising in expanding markets to reach ultimate consumers.
MENTIONED IN THIS ARTICLE
Galveston
E. A. Schirmer
Campbell-Ewald Company
Detroit
Texas Press Assn
Schirmer
The
Press Association
Campbell-Ewald Co
Chevrolet Automobiles
America