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Newspaper
Bristol Phoenix
Location
Bristol, Rhode Island, United States of America
Date
May 20, 1976
Page
12
Even with a cigarette sample showing 60 percent higher tar than MERIT, a significant majority of testers reported Enriched Flavor MERIT delivered more taste. The findings highlight consumer preference for flavor despite tar differences.
Extensive tests by the American Institute of Consumer Opinion conclude Merit delivers more flavor with 9 mg tar, less than five leading low tar brands. Merit Menthol also shows strong taste at 9 mg tar, outperforming higher tar menthols. Available free from Philip Morris in Richmond VA.
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