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TV Sees Presidency As Four Year Ratings Stakes
The piece examines how television shapes presidential campaigns since 1952, arguing that TV may largely determine voter choices. It quotes Huntley and White on cameras revealing candidates’ souls, notes the rise of 60 second spots, and discusses image versus issue in race dynamics.
MENTIONED IN THIS ARTICLE
Jerry Buck
Associated Press
NEW York (Ap
White House
NBC News
Chet Huntley
F. Clifton White
Barry Goldwater
Madison Avenue
James C. Hagerty
Dwight D. Eisenhower
American Broadcasting Companies
Columbia University
Nelson A. Rockefeller
New York
Rockefeller
Myron McDonald
Jack Tinker and Partners
McDonald
Didate
Wallace
Wyckoff
Robert F. Kennedy
Eugene J. McCarthy
Kennedy
McCarthy
Theodore C. Sorensen
John F. Kennedy
Public Broadcast Laboratory
White
Goldwater
Nixon
Johnson
Cronkite