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Bridgeport Telegram in Bridgeport, Connecticut

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Newspaper

Bridgeport Telegram

Location

Bridgeport, Connecticut, United States of America

Date

Jun 01, 1926

Page

11

Consumer Demand as the Greatest Business Risk

The passage outlines inherent business risks from raw material to final sale. It notes hazards in mining, farming, production, and transport, plus price fluctuations and foreign competition. It argues that insurance and futures hedge many risks, but consumer demand remains the ultimate unknown shaping when and where purchases occur and driving advertising as a form of insurance.

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