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Newspaper
Bridgeport Telegram
Location
Bridgeport, Connecticut, United States of America
Date
Jul 22, 1958
Page
12
A historic piece extols newspaper advertising highlighting that 88 percent of U.S. families read a newspaper daily and over 100 million people see ads every day. It argues newspapers deliver ready to buy prospects, local flexibility, retail ties, safety of investment, and higher sales per dollar versus TV or magazines.
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