Advertising Pays the Buyer and the Market Question
A pondering on whether advertising serves the buyer as much as advertisers. It argues the real issue is whether ads benefit consumers and the vast American market, not the advertiser alone.
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Newspaper
Bridgeport Telegram
Location
Bridgeport, Connecticut, United States of America
Date
Apr 15, 1921
Page
7
A pondering on whether advertising serves the buyer as much as advertisers. It argues the real issue is whether ads benefit consumers and the vast American market, not the advertiser alone.
The article argues advertising benefits consumers by delivering better quality goods at lower or comparable prices, protecting against low quality, saving buying time, improving selling standards, informing about new products, and urging readers to read ads and buy advertised goods with trusted brands.
Arguments focus on insanity charges and mental age of Wade Nott Johnston and Rooney. Judge Comley rejects defense claims while State's Attorney Cummings urges upholding trial rulings. Trial technicalities cited include Simon-Binet tests and cross examination limits.
Air lines claim 76,000 passengers with only one noninjury accident, calling it a remarkable safety record. Germany also touts growing routes and daily operations, while celestial mentions hint at Orion constellation figures and distant scales.
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