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Newspaper
Bridgeport Evening Farmer
Location
Bridgeport, Connecticut, United States of America
Date
Jan 07, 1913
Page
9
Retiring president paid plans must be effected new lines added and overhauls completed while cash is raised. This stock clearance season combines with white goods underselling to make a supreme merchandising event. This bargain offering targets economy and money saving for the New Year.
I J Cohen becomes the new president of the Laborde Gelman Co succeeding retiring Charles Gelman. He arrives from the largest department store in America after six years in major merchandising and brings twenty one years of experience to the Laborde Gelman firm.
Advertising note promotes Earlington and Monarch coats shirts with cuffs attached in all sizes and colors. Pearl button trim offered. regular price 1.00 reduced to 0.44 for sale. Also mentions shirts previously selling for 59 and 49 cents now cut to 44 cents.
Odds and ends in soiled shirts sold at 1.00. Slightly soiled shirts in white and colors with cuffs attached. Regular 1.00, sale 0.29. Sweaters regularly 0.79 and 0.80, sale 0.29. Silk Madras shirts at 1.29 with collars. Soft shirts with Silk Madras bosoms, originally 0.59 and 0.64, sale 0.29.
Local shop slashes neckwear prices with four in hands and assorted patterns offered at 38c, many pieces reduced from 49c and 69c to clean out inventory. Odds and ends priced at 15c to 25c and undersold to a notably low 5c each.
An assortment of heavy flannel pajamas in many colors and sizes is advertised with regular price $1.00 and sale price 79 cents.
A local ad announces discontinued underwear lines priced originally up to 1.50 will be cut to 0.68 with plush and ribbed options available. A complete line of 0.49 underwear drops to 0.42 in colors grey ecru blue with fleece lined choices and ribbed variants.
A miscellaneous furnishings sale advertises men s handkerchiefs white collars silk mufflers and cotton hose at deep discounts. Handkerchiefs formerly 25c now 10c each silk mufflers cut from 49c to 17c and 29c for Phoenix branded pieces. Men's hose with spliced heels and double soles formerly 25c now 1c per pair.
A store unveils a sweeping embroidery sale with dozens of items reduced to 3c to 19c per yard. Hamburg insertions, edgings, laces, braids, and trimmings show varied sale prices from 3c to 49c, with many lines slashed from higher original prices to clear inventory.
A Nation Department sale advertises feather stitched braids six yard pieces at 5c per piece, 15c items reduced to 12%c, and various bindings, belts, buttons, webbing, belts, needles, and corset steels at reduced prices. Umbrellas and sundry textile items show notable markdowns, inviting shoppers to take advantage before sale ends.
Outing flannels in varied mill lengths priced at 7c per yard. Fancy flannels for kimonos shown in shades at 12c. Eden flannels and Eden cloth offered at 4c and 14c. Zephyr ginghams mill lengths priced at 12c. Assorted shirt pattern mill lengths in striped designs all 12c.
Lot includes small checked ginghams and lawns in floral and striped designs at sale price three cents per yard. Colored lawns and figured ducks Madras and cross bar lawn, regular nine to ten cents per yard, sale price four cents per yard. Limited quantities. below cost of manufacture.
A published sale lists many fabric items and neckwear samples. Includes stripes checks dots and florals in lawn batistes linens and damask with prices cut from 19c to 49c per yard or piece. neckwear bows and marine silk velvet satin samples priced 6c to 19c each.
Ladies and Children's gloves in plain colors and two brown shades plus navy also cashmere and flannel lined options. Regular prices 25c 50c and 50c, sale prices down to 13c 15c 29c. Includes heavy golf gloves with two clasps and kid sizes.
Sale promotes numerous textiles and garments with substantial markdowns. Veils in multiple colors and sizes drop from 25c/50c to 10–15c. union suits, vests, and corset covers reduced. various pillow tops, linens, and embroidery items priced for quick sale. lighting shows a broad department-wide clearance.
Our entire millinery stock is reduced from regular low prices to quick sale figures. Velour felt velveteen and plain felt shapes up to 2.00 now 25c. Fancy feathers and trimmings up to 1.50 now 25c. Silk shapes up to 4.00 now 1.50. Hand made wear hats 1.00. Beavers up to 34.00 now sale trimmed hats up to 5.00 now 1.98. Other items include hats up to 7.50 now 2.98 and hair puffs at 50c. Third floor millinery department De-Gelman Co.
Forest Mills announces discontinuation of its underwear line to make way for spring merchandise. The sale offers marked economies on medium weight items including ladies corset covers with high neck and short sleeves, originally 49 cents now 39 cents.
A sale lists items including ladies neckwear gloves handkerchiefs collars and lace items. Discounts apply to kid gloves fleece lined and fur topped gloves ropespierre collars side frills and linen handkerchiefs with reduced prices from 49c to 6c and 8c to 10c across multiple colors and styles.
Jacquard waistings in assorted patterns and small checks sold at 1 1 2 cents per yard. Soft white plisse for ladies underwear at 14 cents. Fancy checked dimities 10 cents. A small lot in Sotsette assorted colors one yard wide 15 cents. Mercerised shirting 17 cents. Thirty two inch corded shirtings 11 1 2 cents. Figured swine and lawns 17 cents. Piques and striped designs 17 cents.
The department promotes reduced prices on Burson Howe hosiery at 19 cents a pair, with ribbed top and split sole options. Quality Lady powder, Florabelle soap, Chateau Violet soaps, Savon and Sylvan soaps, DeLorme soap at cut rates, and Benzoin Almond Lotion all feature sale pricing. Numerous novelty items like leather bags and beaded bags are offered at lower prices.
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