Lux safe delicate fabrics with careful Lux suds
A promotional blurb extols Lux laundry soap as gentle on the most delicate garments. It promises to keep woolens soft and full sized, prevent shrinking, fading, and fabric damage, and protect silk undergarments and fine fabrics after every wash.
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Lux
Wash colors bright with Lux detergent ad
The copy touts Lux as safe for colored fabrics and delicate garments. It claims no color fading, pure suds lifting dirt, and long lasting whites, recommending lavender organdy flame georgette and pastel pieces as practical wear. It notes Lux is available from grocers druggists or department stores from Lever Bros. in Cambridge Massachusetts.
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Lux
Lever Bros. Co
Cambridge
Mass