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Newspaper
Boston Post
Location
Boston, Massachusetts, United States of America
Date
Sep 21, 1920
Page
12
A Chicago retailer learns to advertise year round after a printer advises monthly notices. The plan yields 7 500 announcements per month, doubles sales, and forces expansion by a whole adjoining store. The American Writing Paper Company urges buyers to choose printers by service, maintain long relationships, and accept expert advice to cut costs and boost results.
A 10 year shift in printing depicts printers moving from mere price quoting to delivering value through service. The United Typothetae of America launches a national salesmen school as printers study customers business needs advertising and product distribution to take more responsibility for finished products.
The notice explains that the term Printer covers not only flat bed operators but also lithographers engravers and related trades within the printing trade, clarifying the breadth of the job title and duties.
The company urges printers to adopt a service attitude aligned with factory conditions. Salesmen must provide factual quality, uniformity, and value, backed by inspection, process standardization, and product testing. The organization touts long serving mill men, skilled craft, and a cooperative approach with printers and merchants.
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