Advertising thoughts favor morning papers
Manly M. Gillam of Hilton Hughes & Co New York argues morning papers perform better advertising media than evening editions in The Fourth Estate.
This is just the beginning! Our collection holds over 300 years of history, including rare newspapers, obituaries, marriage records, birth records, and so much more—most of which you won’t find anywhere else!
This newspaper page contains 23 articles. Subscribers can read the full text of each article.
Newspaper
Boston Post
Location
Boston, Massachusetts, United States of America
Date
Nov 20, 1895
Page
4
Manly M. Gillam of Hilton Hughes & Co New York argues morning papers perform better advertising media than evening editions in The Fourth Estate.
The New York Yacht Club convenes a Court of Honor to resolve the clash between Lord Duntitaven and the Defender managers. Whitney Morgan and Rives are the investigators, and their findings attract nationwide interest as the issue is cast as a broader international contest between nations, with the New York Yacht Club acting as national representative.
A court of honor established for the affair is described as thoroughly satisfactory by involved parties, with confidence expressed in its fairness and judicious handling.
Editorial critique questions Mayor Curtis tenure in Boston. It argues his administration has mainly aligned with the State government and helped Republicans gain power. The piece says Curtis lacks a clear policy beyond replacing Democrats with Republicans and raising taxes, urging voters to reconsider reelection.
A Democratic appeal urges all citizens to register before tonight’s city election closes. It argues Boston’s Democratic strength should yield a doubled majority for Josiah Quincy, noting past slim margins and urging turnout to secure a two year mayoral term.
The Post urges Mayor Curtis to halt city employee assessments used to aid his re nomination. It argues the tactic is an extortion against workers relying on his payroll for their livelihoods and warns he must act or be condemned by decent citizens. The piece questions whether he can campaign with such payments backing his support.
A Democratic caucus in the same city denounces Republican behavior at a Somerville convention where the chief magistrate of the Commonwealth and the senior Senator from Massachusetts were kissed. The letter criticizes intolerance within the party and recalls past Republican condemnations of Sumner. It asserts the Democracy teaches decency to its opponents.
The New York Attorney-General has authority to begin an action to prohibit the Tobacco Trust from doing business in the state. The hearing ends with a decision likely to be extended in impact, opening a broader assault on trusts that operate in New York. If successful, it could deter similar combinations elsewhere.
The piece notes a $60 per person levy on Wrights Grid officials supporting the Republican campaign fund. Officials earn about $160 a year, making the assessment roughly 3 percent. It criticizes Mayor Curtin for granting leniency and raising funds from city employees in a year that favors his needs.
The Observant Citizen notes Boston enjoys near ideal weather as a high pressure front settles over the region. General commuters and city dwellers report comfortable temperatures with minimal wind and clear skies through the afternoon.
A column recalls New Brunswick Judge Wedderburn in Boston and a South Carolina Rebel issue, then describes Society of Psychic Research events with a staged professor. It recounts topeka crime joke, local politics, and memories of Vanderbilt family ties. The tale shifts to Ruths First Suitor, where Nat Currier reveals a lost sister, Mabel, stirring Albert Hydes conscience and a dramatic confrontation. The piece closes with kitchen recipes from Dorchester Massachusetts.
A writer describes a persistent gold promoter who exposes the public to numerous unconventional schemes promising large returns for modest cash. The schemes span from Nova Scotia to Alaska, with references to Siberia. A street window display shows an engine and train photo noticed as reversed, highlighting an error in depiction flagged by railroad workers.
Rules describe a menu contest with breakfast and supper options and four to five portions. It explains printed examples, selection process, and communication steps. Prizes, submission methods, and deadlines are noted with details about Saturdays and a November 6 end date.
A humorous Billville gathering debated bloomers with Sister Wilkins presiding. The crowd cheered stories of fashion rebellion, table toppled and furniture flew as supporters defended womens wear while husbands escorted them home. A wild scene ended with laughter and interrupted remarks.
In a bustling fair scene a little girl drinks lemonade while a crowd reacts to a prank envelope remark about Apollinaris water. Editors joke about subscription gifts, and Snobleigh and Porker clash over lineage as Mrs Slimson admonishes Willie for fighting, promising improved behavior.
A letter from R. J. Marondy of Ward 2 in Boston notes a burst of public works across the city. He praises park department efforts after a period of quiet, observes street improvements, and urges residents to seek gravel for their properties while elections loom in two years.
The Boston Post releases a type book with 32 type styles and 81 borders for advertisers. It includes circles and ovals and other typographical material, praised as the most elaborate publication of its kind in the country and reflecting the paper’s progressive advertising department.
A letter to the editor questions a proposed $500 yearly salary increase for grammar school masters, arguing raises should go to the teachers who do the hard work. The writer contends masters already earn generous pay and suggests boosting salaries for female teachers who perform demanding duties.
Ode by Odgen Be Rexford, New York Critic, celebrates flight through nature. The speaker laments the world’s woes yet feels radiant in sunlit fields, hearing larks, and promising wings. A dream of freedom, beauty, and renewal lifts the spirit beyond pain toward a brighter earth.
An obituary-like tribute honors A. W. Smith, a longtime patriot, describing a life of striving for the right and devotion to America. He is praised as angelic and godly, with devoted service and a peaceful afterlife in a luminous realm.
A Boston gathering of about one hundred seventy year old men from the Old School Boys Association recalled school days at Young's. Officers elected: Pt Jonathan A Lame vice president, Charles Whittier secretary, William C Lawrence treasurer, Hzekiel BR Jones historian, Warren Richardson director, with Curtis Guild presiding. The group shared songs and reflections on youth and civic duty, stressing democracy of youth and lasting ties to the city and schools.
Speakers including C H Baldwin and L B Ma Bradford praised public schools and noted the country schoolhouse as a core community site. Jos D Jones will have a December birthday anniversary, membership exceeds 400, and "America" was sung in memory of Dr S B Smith with a tribute verse by Henry O Meara. President G read a prose tribute.
A letter notes a misstatement in a morning article regarding the act cited for retirement of justices. It clarifies the 430 Acts of 1987 applies to Superior Court retirement, while the Supreme Judicial Court is governed by a different provision granting life salary after ten years of service upon resignation.
We want people to find what they are looking for at NewspaperArchive. We are confident that we have the newspapers that will increase the value of your family history or other historical research. With our 7-day free trial, you can view the documents you find for free.
People find the most success using advanced search. Try plugging in keywords, names, dates, and locations, and get matched with results from the entire collection of newspapers at NewspaperArchive!
You can also successfully find newspapers by these browse options. Explore our archives on your own!
Browse by location and discover newspapers from all across the world.
Browse by date and find publications for a specific day or era.
Browse old newspaper publications to find specific newspapers.