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Newspaper
Boston Post
Location
Boston, Massachusetts, United States of America
Date
Mar 08, 1915
Page
8
A regular location under the hood centers the Stewart Vacuum system and is clamped to the dash during construction. This placement suggests the Stewart gasoline control system is now standard.
The J I Case T M Company hosts a well attended private exhibit at Commonwealth avenue salesrooms. J J Gormley is busy booking orders for spring customers despite not showing at the public display.
Boston auto show at Mechanics Building draws 45000 opening night attendees and boosts expectations for a strong buying week. Exhibitors report early orders and many business buyers, with a display including an armored car and machine gun. Mitchell-Lewis Motor Co founder Mr. Bates highlighted as pivotal to the show’s success.
John W. Bate, vice-president and chief engineer of the Mitchell-Lewis Motor Company, holds a unique position in the automobile world as the first producer of practical automobiles in large scale. He is recognized for his engineering leadership and contributions to early auto manufacturing.
M F Chase local Stutz representative tells visitors at the Stutz exhibit that racing is a laboratory test and a benefit to buyers and the manufacturer. He notes a Stutz finished second in the Vanderbilt cup race and cites the American All Around Champion Automobile designation.
W A Charles Jr president of the Charles Motor Company Boston distributor praises the Interstate car for its valve in the head long stroke motor. He notes the model’s low price and the industry shift toward efficient small motors offering more power with reduced fuel and oil use.
J H Mac Alman displays the Stearns Silent Knight at the automobile show with a cutaway chassis exposing motor sleeves eccentric rods shafts and silent chains all driven by an electric motor. He also features a six cylinder six passenger Stearns car famed as the club car in Washington DC along with two special limousines and two new light four models.
Mr Harris of Hupp Motor Car Company says the Panama Pacific Exposition will be a major event for the US commercial life. He notes immense capital, efforts by executives, and California as a top market for motor cars with high per capita registrations in San Francisco and Los Angeles.
R C Reo Rueschaw reports a dramatic surge in orders since mid February with Detroit dealer urging six carloads of Reos daily. He notes Reo leads Michigan sales aside from one rival, and Detroit business has long been a source of pride for the company.
I R Benson vice president in charge of sales will attend the Studebaker convention in Boston. Henry T Myers manager of the commercial truck department and jitney bus development accompanies him. Studebaker jitney buses earn eight to sixteen dollars daily in the West. a Kansas City firm operates six buses.
The Triple Action Spring Company of Chicago supplied Johnson Shock Absorbers for the Walker Vehicle Company. A severe test on a car with hard rubber tires across rough roads proved the absorber superior. Johnson shocks fit all makes of electric and gas cars and are standard in Detroit and Ohio electric car lines.
The Henshaw Motor Company reports five bona fide Dodge Brothers retail orders in the first hour after the show opened. Retail orders total about 175 dollars, reflecting strong public spending and good demand for Dodge Brothers cars.
The notice notes that dull months January and February show improving business conditions with a shift toward medium priced cars. It suggests the public is getting more value in finer cars and materials, indicating demand is rising for balanced quality over big-ticket models.
Two colonists visit Mitchell & Smith booth during the opening night of the Automobile Show and show interest in the Gray & Davis self starter for Ford cars. One man proclaims itself laziest in Boston while his friend acts as the hat man, and the salesman describes the system before selling it, freeing the human starter from cranking duties.
The Moline company promotes the Moline Knight 40 as a remarkable value with easy riding. Dealers and buyers praise its ride, citing a new rear spring suspension that reduces sway and movement. The double cross semi-elliptic springs connect to the axle and frame, offering flexible suspension and weight savings.
The Oakland Motor Company showcases a 1915 line with streamlined body lines and German silver V radiator. Northway motor offers 89 hp in four cylinders and 64 hp in six. a four cylinder model achieved 287-10 miles per gallon. Low weight and low center of gravity reduce tire wear and wind resistance for improved performance.
The Detroiter Sales Manager Hood explains that buyers now visit the show to compare many makes in person. He says northern dealers seek financial reliability and delivery ability, preferring lines that meet regional demand, noting a growing eight cylinder preference.
J. D. Mansfield of the Dart Motor Car Company says the new model combines affordability with strong materials. He notes the car uses nickel steel gears and shafts to transmit power to rear wheels and emphasizes simplicity accessibility and durability without radical design departures.
Chalmers unveils the Six-40 with a distinctive high speed valve-in-head motor at the exhibit. The car attracts engineers and motor enthusiasts eager to see Chalmers smaller six. The lightweight six is also a highlight, with open and closed models on display at a special branch show.
The Jackson Company Boston manager A M Bowers conducts a private exhibit at Commonwealth avenue salesrooms due to space limits. Cars not shown in the main display are featured, with palms and smilax adorning the rooms and daily visitors of auto enthusiasts and potential buyers.
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