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Newspaper
Boston Post
Location
Boston, Massachusetts, United States of America
Date
Mar 06, 1917
Page
14
Despite many new arrivals in the motor world, classic models dominate the exhibit. Peerless of Cleveland showcases an artistic display with a four passenger body in red and black, a roadster in apple and pea greens, a seven passenger touring car in two grays, and a blue sedan coupe with imported cloth upholstery.
President Albion L Dan of the Cadillac Automobile Company of Boston states the current Cadillac line likely presents the largest assortment of body styles by any single manufacturer. He notes the line includes two roadsters including a two passenger with rumble seat and a four passenger model.
The pamphlet notes a passenger club type seven passenger touring car and a four passenger phaeton, plus two convertibles a seven passenger and a four passenger, and five enclosed cars coupes broughams limousines imperial and landaulet making a total of eleven standard models.
Eastern dealers face higher freight costs as Western car shortages and embargoes delay shipments. Manufacturers push deliveries east, with Louis Chevrolet noting New American Six contracts exceed 500000 dollars for Plainfield New Jersey plant. Company output expected to meet East of Mississippi demand.
Edward Becker displays a 16 valve four cylinder Bearcat Stutz in Grand Hall attracting attention. The model as a 16 valve roadster in yellow, praised for its speedster lines. Becker declined immediate delivery despite several offers.
Immense output worldwide, three leaders steer Champion Spark Plug Co of Toledo Ohio. R A Stranahan president and GM F D Stranahan treasurer and F B Caswell sales manager helm a firm that grew from under 300 plugs daily in 1910 to capacity for 100,000 each day across a large Toledo factory.
A Toledo company with over 1000 employees now operates with zero feet of floor space mentioned in error, producing all types of spark plugs. The firm ships about 0,000 plugs monthly for export and distributes hundreds of thousands weekly across the United States and Canada.
At the KisselKar salesrooms, 940 Commonwealth Avenue, several special cars are on display. Among them is a gun metal town car with burnt orange wheels and gray brocaded broadcloth upholstery. The top is fully removable, turning it into a five passenger victoria for summer use.
A remark attributed to a married man who uses a truck, stressing upkeep over initial cost. The quote emphasizes practical maintenance experience as the deciding factor in choosing between a wife or a truck. The speaker notes personal experience with both.
In Europe, Rickenbacker works with Chief Engineer T. P. Chase and his staff to prepare a dedicated work area. The plan outlines securing a special room where Eddie and the team can operate with supervision and coordination.
Eight years after starting, Cole Motor Car Co built about 900 cars. During 1915 16 season output reached 7500, with 10000 planned for this year. First year sales were about $995,900, with expected returns near $20,000,000 next year, a roughly 2100 percent growth. The company projects 200 percent growth over last year’s production at the outset of the new season.
The Big Mack 71-2 ton chassis lies on its side with lower motor crank case and transmission case removed, drawing steady crowds and favorable comments. Norman H. Halliday, manager of the facility, observes the display with interest.
Local Mack Truck Company spokesman described presenting the truck chassis to illustrate how a vehicle designed for poor street conditions is built to endure daily work with minimal delay or breakdown. He emphasized that roads and streets are the toughest test the truck must meet.
The Paige Six presents a novel final drive and frame construction described as The Most Beautiful Car in America. The propeller shaft is split into two short lengths with a center bearing to prevent whiplash, reducing vibration and noise at high speed and easing stress on the mechanism.
Eddie Rickenbacker, famed racing pilot, is touring Europe as part of his race campaign plans. He will prepare race cars at the King Motor Car Company plant in Detroit under Artemas Ward Jr., company president, and related arrangements are underway.
An unnamed individual is unofficially linked to the King Company and will provide observations that will benefit the organization as a result of his racing activities.
The Harroun Motors Corporation promotes a five-year contract to build a lasting car sales business. It frames the deal as a high grade, secure alliance using the Harroun car as a leading sales medium to ensure lasting success and business insurance.
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