Hudson Ever Lustre Finish Promises Lasting Shine
Hudson announces a revolutionary Ever-Lustre body finish for 1916 models. Designer Howard E. Coffin led two years of testing, with multi coat pressure baked finishes in a new factory addition. The result is a durable, sun and rain resistant gloss paired with enameled leather upholstery and deep cushions, at a higher cost but notable luxury.
MENTIONED IN THIS ARTICLE
Hudson
Howard E. Coffin
Detroit
Hudson Motor Car CO
Mich
Designers push another year into the car body
After refining the chassis across fifteen thousand cars and millions of miles with no faults, designers focus on the third model’s body. They craft a stately yachtlike silhouette with every broken line eliminated, aiming for perfection in exterior form.
Great Value on Class Car Offers Big Capacity Upgrade
The speaker boasts major capacity increases and many efficiency ideas. They claim new high grade cars are being built in a single shop under ideal conditions. They advertise a $400 cut from the initial price and a new 23 percent reduction, claiming rivals called the original price impossible.
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