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This newspaper page contains 3 articles. Subscribers can read the full text of each article.
Newspaper
Boston Post
Location
Boston, Massachusetts, United States of America
Date
Jun 08, 1920
Page
12
Two brothers ran a small furniture firm when a printer proposed an aggressive mail campaign to retailers in nearby states. After approval, circulars and order blanks were mailed, and the elder brother rushed into the office with news of a flood of orders. The plan yielded a dramatic growth in sales.
The United Typothetae of America expands to 105 cities with a three year plan funding education for 6 000 students in printing and advertising. Buyers urged to judge printers by service and constructive input, not price, to improve quality and results.
The article argues printers should demand full paper specifications from manufacturers. It highlights American Writing Paper Company investing 225000 in a Scientific Research Laboratory to unite science and craft, with mill workers guiding practical tests. It urges labeling guarantees for paper standards and urges printers to consult in grade and finish decisions.
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