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Newspaper
Boston Post
Location
Boston, Massachusetts, United States of America
Date
Jul 06, 1920
Page
12
A New York bank improved results by 112 percent after a printer advised making the financial statement engaging as advertising. The printer urged attractive covers and readable layouts to build customer confidence, yielding higher response and sales effects through improved cooperation between printers and buyers.
The American Writing Paper Company runs a $75 000 yearly Research Laboratory to standardize paper quality and supply buyers with complete facts. Mill workers and scientists cooperate to test materials and inspect finished products, aiming to label paper with all essential specifications for printers and merchants. The Printer should consult this system when selecting grade and finish.
A new book by a leading US scientist highlights the American Writing Research Laboratory’s work and its practical value for everyone who uses or trades in paper. Readers in Holyoke Mass can obtain a complimentary copy by writing to the American Writing Paper Company.
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