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Newspaper
Boston Post
Location
Boston, Massachusetts, United States of America
Date
Jan 14, 1920
Page
13
The piece notes millions of schoolchildren and Americans gaining interest in sport and outdoor life and urges retailers to stock a full line of fabric rubber soled footwear. It highlights United States Rubber Company adapting with new types and styles to meet demand.
The Regent models gain welt soles and boxed toes enhancing style for canvas rubber soled shoes. Keds expands to a complete line from $1.50 to $6.50 retail, with a nationwide advertising push planned to drive demand and popularity. The company pledges maximum production while maintaining quality and extends greetings to the National Shoe Retailers Association.
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