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Newspaper
Boston Post
Location
Boston, Massachusetts, United States of America
Date
Apr 21, 1920
Page
13
An old advertisement extols Lux as the delicate method for washing baby garments and fine woolens. It claims no rubbing damages fabrics and assures softness and full size after many washings on items from blankets to handmade sweaters. It emphasizes luxury suds that protect delicate textiles.
A vividpamphlet advises preserving delicate fabrics by washing them promptly. It warns dust, perspiration acids, and humidity harm silk fibers and underwear. After every wear, dip items in Lux suds to keep satins, crepes de Chine, georgette, and chiffon pristine.
The Lux advertisement touts colorfast washing with pure suds that protect delicate hues. It claims lavender organdy and flame georgette fabrics stay bright, and even frequent washing preserves colors on items from rose sweaters to children’s dresses. Available through grocers and department stores.
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