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Newspaper
Boston Post
Location
Boston, Massachusetts, United States of America
Date
Apr 09, 1914
Page
9
An advertisement argues leather heels cause fatigue and spinal strain with every step. It touts O Sullivan's Heels of new live rubber as a springy cushion that reduces wear on nerves, improves stride, and increases comfort. The copy claims invisibility, longer wear, and twice the durability of leather, urging Easter shoe fittings at 50 cents.
Promote rubber heel inserts for ease of walking and foot health. O'Sullivan Rubber Co advertises 50 cent in-store fittings or 35 cent mail order with heel tracing to New York address 131 Hudson Street. Pedestrian comfort, case enhancement, and quick service highlighted across shoe stores and cobblers.
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