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This newspaper page contains 13 articles. Subscribers can read the full text of each article.
Newspaper
Bonham Daily Favorite
Location
Bonham, Texas, United States of America
Date
Jun 30, 1916
Page
5
The store announces a 13 day sale across all departments to clear stock. It emphasizes clean quality merchandise and a continued promise of full fulfillment without offering low grade items. The message notes limitations on displaying or reducing all stock in one day.
This is advertised as the county’s biggest sale to date with far reaching magnitude and great bargains from every stand point. Patrons are urged not to miss the opening.
A store proclaims legal compliance in its advertising and pledges a massive sale with no detail withheld. The message emphasizes honesty, fairness, and customer satisfaction as it invites shoppers to visit and trust the promotion.
Graham Crawford orders unload of a large stock at the Big Store. The speaker promises the most attractive underpriced merchandise in the area and urges customers to test the claims. He asserts the stock will suit the most fastidious dress and invites inspection.
Mr Crawford announces a heavy Fall purchase clearance in Bonbreeman lasting fifteen days. The sale touts large stock turn, quantities up to 70000 to 330000 worth of goods, and urges early crowding with plain price tags and attentive service.
A facsimile shows a large crowd at Temple for a Callahan sale with over 7000 dollars first day and over 5000 dollars second day. Eighty eight clerks floor walkers and fifteen cash boys kept busy as sandwiches and coffee were served.
A promotional circular urges readers to take the edition home and review every price. It promises a big stock with reduced prices and clear figures. A large sales force and prominent displays invite crowds and friends to seize the season’s opportunity.
C E Cole, noted advertising and merchandise expert from Callahan system, is in charge of preliminary work at the Graham Crawford store. He has 8 years with Callahan, global travel, and plans the biggest sale yet with news from the reef or wine ing of the store. Cole will announce details 300 minutes before opening at 8:50 Saturday morning July 1 with free prizes.
Gra ham Crawford demands a clean sweep and Cole guarantees it as the store holds a 15 day sale. The circular promises veritable slaughter of prices and profits with tremendous values that will go down in history as a twentieth century bargain event.
Thousands receive circulars as Bonham spreads word citywide with posters mailings and house to house canvassing. Cars roam town as telephone operators disseminate notices for what promises to be the sale of all sales in Bonham.
A dramatic promotion touts a $60,000 stock of clean merchandise offered on sale at large reductions in the heart of the season, promising unprecedented value as merchants rush to attract customers.
A chaotic circular promises substantial discounts with urged action to take a circular home and read it carefully. It claims the sale is ongoing beyond one day and touts best prices, urging readers to visit or act to secure savings while noting “Sale opens just as advertised.”
At opening hour the store will hand out 100 envelopes to attendees. Ten envelopes contain a two dollar bill, ten hold a five dollar bill, another envelope offers a pair of shoes, and ten envelopes include old goods worth ten yards of merchandise. No lottery, no purchase required, just a straight giveaway.
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