Toy retailers woo tweens to boost holiday sales
New York AP reports 11 year olds like Michael from Virginia shun traditional toy shops for electronics and fashion retailers. To win back tweens, FAO Schwarz opened separate tween boutiques and held a Dream Street concert while Toys R Us expanded dedicated electronics areas in hundreds of stores. Industry sees tweens as a $20 billion market with changing definitions of toys and rising shopping options at CompUSA and Claire's. Parents express mixed concern as retailers balance trendy appeal with age appropriateness.
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