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Bluefield Daily Telegraph in Bluefield, West Virginia

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Newspaper

Bluefield Daily Telegraph

Location

Bluefield, West Virginia, United States of America

Date

Oct 29, 2000

Page

6

Toy retailers woo tweens to boost holiday sales

New York AP reports 11 year olds like Michael from Virginia shun traditional toy shops for electronics and fashion retailers. To win back tweens, FAO Schwarz opened separate tween boutiques and held a Dream Street concert while Toys R Us expanded dedicated electronics areas in hundreds of stores. Industry sees tweens as a $20 billion market with changing definitions of toys and rising shopping options at CompUSA and Claire's. Parents express mixed concern as retailers balance trendy appeal with age appropriateness.

New York Michael Pociask Best Buy Herndon Michael FAO Schwarz Toy Retailer Manhattan Dream Street Toys R Us Allison Weinberger K-B Toys Chris Byrne Byrne Compusa Claire’s Len Patnode Eric Johnson Dartmouth College Tuck School of Business Susan Blumbenthal Philadelphia Katie Mary Pociask Michael’s Moth Laura Gracia Zaragoza Spain Gracia

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