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Cigarette Sales Fall Despite Record Advertising Spending
The FTC reports cigarette sales fell from 636 billion in 1981 to 632 billion in 1982 and down to 584.4 billion in 1983, the first drop in 13 years, even as ad spending rose to a record 2.7 billion in 1983. Marlboro and Kool led brand advertising, while per capita consumption declined from 4,112 in 1973 to 3,447 in 1983.
MENTIONED IN THIS ARTICLE
Washington
Federal Trade Commission
Congress
Philip Morris
Brown & Williamson
FTC