Who's Really Number One In Radio Listenership Area
The National Research Institute conducted an AUDIPROBE study in Mercer County West Virginia and Bluefield Metro Virginia for May 11 to May 17 1975. WHIS led total share and reach in all dayparts with 39.53 percent during 6 to 10 AM and 58.82 percent during 10 AM to 3 PM with the nearest competitor behind in each segment.