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Newspaper
Bluefield Daily Telegraph
Location
Bluefield, West Virginia, United States of America
Date
Dec 13, 1940
Page
2
The Imperial Ice Cream company opens a new Bluefield Virginia Side plant costing about 100000 dollars. The facility will start operation Monday with a formal dealers opening today and public inspection Friday and Saturday. High executives attend. 32 employees will work across Tazewell and surrounding counties.
The American Paper Industry and ice cream manufacturers detail the evolution of ice cream packaging from basic cartons to linerless, wax coated boards. Modern packaging offers sanitary protection, accurate quantities, easy brand identification, and convenient opening, while reducing costs and preserving quality for American families.
Dairy industry leader predicts strong months ahead as defense orders boost demand. Miller says activity nearing capacity, with expansion in plants and construction, and a rising consumer payroll fueling spending across industries despite possible mid to late year slack.
The Imperial Ice Cream company expands at its Bluefield Virginia plant with 32 employees led by manager Earl S. Wallace. The article details department heads, sales staff, route salesmen, and dairy workers as the new operation opens its modern facilities to serve local dealers and the public. Original plans note industry demand, equipment upgrades, and labor challenges ahead in 1940.
Imperial plants offer a full range of penny goods candy bars bulk and packaged sweets and a complete line of fruits syrups fountain supplies and accessories. They claim leadership as the largest candy distributors locally with efficient delivery and service to stores and venues.
A National Park historian explains display case uniforms including a Confederate grey and a Union blue. A visitor asks why Union soldiers were called Red coats despite wearing blue.
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