This is just the beginning! Our collection holds over 300 years of history, including rare newspapers, obituaries, marriage records, birth records, and so much more—most of which you won’t find anywhere else!
Grand Opening and Rise of S. J. Schwartz & Co to Maison Blanche
A 1892 page celebrates S. J. Schwartz & Co starting with a 65 dollar ad and growing into a major department store by 1907 as Maison Blanche. The piece emphasizes the enduring role of newspaper advertising, noting profits reinvested, delivery by mule and wagon, and the store’s expansion and national prominence. Newspapers are praised as essential to reaching buyers and delivering quick results.
MENTIONED IN THIS ARTICLE
S. J. Schwartz & Co
Maison Blanche Company