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Fearsome Foursome Questions confront utility advertising
A utility industry spokesman argues for advertising as essential to educate the public and attract investment. He compares critics to the Los Angeles Rams fearsome foursome and outlines four hard questions about sales promotion, rates, environmental impact, and competition. He emphasizes advertising as a tool to influence residential use, fund plant investments, and reduce overall power costs while noting environmental controls and future energy trends.
MENTIONED IN THIS ARTICLE
Winston Churchill
Franklin D. Roosevelt
Bill Bernbach
Doyle Dane Bernbach, Inc
New York
Los Angeles Rams
Rams
Rosie Greer
Deacon Jones
Roger Brown
National Football League
Hawaii
alZony Ailoiirade Mats Ieapeet
United States Patent Office