Ice Cream Flavors and the Man Behind the Scoop
In Burbank Baskin Robbins, Les Moffitt 54 guides flavor approval as director of quality assurance services. He vetoes dozens of new flavors yearly while noting 15 enter, 3 to 5 return as favorites, and Rocky Road ranks among his casual picks. The chain, started in 1948 by Robbins and Burt Baskin, reports strong sales growth despite flops like Goody Goody Gumdrop.
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