Nielsen Explains TV Ratings Process and Limits
Arthur C. Nielsen Jr explains how television ratings are calculated and their constraints. He notes viewer frustration when popular shows are canceled or rated poorly and acknowledges the public’s strong feelings about ratings decisions.
MENTIONED IN THIS ARTICLE
Arthur C. Nielsen Jr
A. C. Nielsen Co
Cynthia Lowry
Nielsen
Associated Press New York
Star Plates Plot A Roadmap To The Planets
In Charlottesville Virginia astronomers at the University of Virginia have kept nightly sky observations for 50 years. Their glass plate collection now numbers nearly 70 000, the world’s largest, and NASA plans to use it to chart rocket flights to the planets. The moon mission team also uses the observatory’s telescope to train with the stars, illustrating the enduring value of basic research and celestial navigation for space travel.
MENTIONED IN THIS ARTICLE
Charlottesville
Gimcrack
Asronomers
University of Virginia
Mount Jefferson
National Aeronautics and Space Administration
NASA
Laurence W. Fredrick
McCormick Observatory
Earth
Mars
Space
Fredrick Re
Gyro
Guest Preacher Is Announced At Ocean Park
The Rev. Dr. Jitsuo Morikawa will be guest preacher at The Temple for morning and evening interdenominational services on Sunday. His sermons will be on New Frontiers for Mission and New Structures for Mission with involvement from Ocean Park clergy, choirs, and associated Baptist and ecumenical groups.
MENTIONED IN THIS ARTICLE
Ocean Park
Jitsuo Morikawa
Evangelism
American Baptist Home Mission Societies
Valley Forge
Bible Institute of Los Angeles
University of California
Southern Baptist Theological Seminary
Louisville
Department of Evangelism
National Council of Churches
World Council of Churches
Ice
Lillian S. Jakeman
Home Mission Societies
Morikawa
E. Carroll Condict
Burma
Temple
F. Stewart Shuster
Berniece F. Libby
Harry T. Hamilton
Everett
Mass
Ocean Park Association
Dorcas C. Hamilton
Adelbert M. Jakeman
Biddeford
B. C. Jordan Memorial Hall
Ethel G. Nelson
Robert M. Smith
First Baptist Church
Sanford
Joseph E. O'Donnell Jr
Winchester
Shuster
Smith
O’donnnell
Agnes Park
Norman E. Bowie
Saco
Woh
St.Augustine
Fla
Plates Map Stellar Movements Over Fifty Years
Dr. Fredrick notes that the collection of plates enables scientists to plot star locations and movements with accuracy. Though stars seem fixed, the data reveal their drift over a half-century, illustrating long term celestial motion and the plates’ scientific value.
MENTIONED IN THIS ARTICLE
Fredrick
Caution Urged On Salesman's Special Offer
TORONTO AP The Better Business Bureau warns about a door to door sales script used by a Toronto firm. It includes 27 objections and 27 replies plus tactics such as timing and emotional lines. The script urges polite persistence and links signing a contract to lawyer involvement.
MENTIONED IN THIS ARTICLE
Toronto
Better Business Bureau
Thomas Rimmer
United States
Canada
Rimmer
Europe
Early Use of Oil by North American Indians
The Hy bone method shows petroleum seeping to the surface through earth cracks and rising in springs. Indigenous peoples utilized oil for qull purposes long before Jesuit missionaries first arrived in North America in the early 1600s.
MENTIONED IN THIS ARTICLE
Continent
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