Public Relations Stunt Uses an Audio Animatronic Grandma
A New York firm promotes an image by running two pictures of an elderly robot named Mrs. G. E. Faire, backed by General Electric. The stunt, designed to boost advertising, raises journalistic ethics questions about using news columns for commercial plugs. The robot, 5 feet 3, 35 pounds, from Walt Disney studios, is connected to GE and was shown in The Eagle and other papers.
MENTIONED IN THIS ARTICLE
New York
Joe Walhandler
G. E. Faire
United States
Robert B. Dillon
Liz Taylor
Grandma
Walt Disney
Eagle
Disney Studios
Burbank
Calif
Mr. Wolhandler
Joe Walhandler Associates
Birchard Elected to Buick Council in Boston Zone
Arthur R. Birchard Jr., president of Birchard Buick Co. at 163 South St., was elected to a two year term as a Buick dealer council member in the Boston zone. A University of Vermont graduate, he has led multiple local civic groups and currently serves as treasurer of the Massachusetts Auto Dealers Association and as a trustee of Lenox School for Boys and City Savings Bank.
MENTIONED IN THIS ARTICLE
Arthur R. Birchard Jr
Birchard Buick Co
South St
Buick Dealer Council
Boston
Mr. Birchard
University of Vermont
Pittsfield Auto Dealers Association
Kiwanis
Chamber of Commerce
Berkshire Country Day School
Massachusetts Auto Dealers Association
Lenox School For Boys
City Savings Bank
Senator Keating Describes Typical American View
AP report quotes Senator Keating criticizing a stereotyped American who uses a German car Brazilian coffee Danish chair and a Japanese ballpoint pen while writing to support Buy American legislation. Police say a truck was sideswiped on West Street causing about 200 dollars in damage and two incidents involve Lisa Warner and Joseph Rocco receiving hospital treatment after emergencies.
MENTIONED IN THIS ARTICLE
New York
Kenneth B. Keating
R-N.y
East Street
West Street
Lisa Warner
Cherry St
Pittsfield General Hospital
Emer Joseph Rocco
Ave
Borgo
Also Mentioned on This Page
Toy Fone
Youthcraft
Arthur Birchard
Buick Council
Siegel
Columbus Ave
Brazil
North
Broadford Streets
Reymond F. Blosser
Union Com
Merce Bank of Cleveland
Financial Public Relations Association
Pittsfield Electric
T. Sm
Escort Portable TV
Pittsfield
Electric Shop
North St
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