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Tobacco industry adapts after TV ad ban in 1971 year
Raleigh dispatch notes tobacco firms survived the total ban on television ads with 1971 cigarette sales rising 2.3 to 4 percent. Analysts credit age group 20 to 40 and government overkill, while firms diversify into foods, oils, and consumer goods yet keep tobacco as core business. Industry leaders remain cautious about future ad limits.
MENTIONED IN THIS ARTICLE
Robert Gordon Raleigh
N.C
UPI
North Carolina
Bill Anderson
Tobacco Growers Information Committee
Maxwell
Washington
John Southard
Liggett & Myers
Reynolds
American Indepedent Oil Co
American Brands, Inc
Acme Visible Records Inc
Swingline Staplers
Andrew Jergens Co
Master Lock Co
James Beam Distilling Co
Sunshine Biscuits Co
P. Lorillard Corp
Loew’s Theaters Inc
Tobacco