ABCTV and one shot specials drive ratings strategy
Hollywood report notes ABC TV relies on one shot specials and edgy content to engage a young urban audience while CBS and NBC rely on weekly hits like All in the Family The Waltons MASH Sanford and Son and Columbo ABCs stable of Marcus Welby Kung Fu The RooKies The FBI Streets of San Francisco and seasonal teleplays offer steadier results but lack the knockout punch of top tier rivals. A Vermont legal notice and a tax sale blurb interrupt the media discussion.
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