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Newspaper
Bennington Banner
Location
Bennington, Vermont, United States of America
Date
Apr 30, 1977
Page
14
A daytime lineup list features NBC CBS and independent shows from 7:00 to 2:00 including News and The Today Show, Popeye, Bugs Bunny, Captain Kangaroo, Mighty Mouse, Mr. Rogers, Superman, Howdy Doody, Sesame Street, Romper Room, Bonanza, The Gong Show, Zoom, All My Children, Days of Our Lives, The Electric Company, The $20,000 Pyramid, The Beverly Hillbillies, The Brady Bunch, and Mr. Rogers again among others.
A dense Monday to Friday TV lineup lists daytime and access prime time programs across networks, naming titles like Bewitched Gilligan’s Island I Love Lucy and Columbo with times from 5:30 to 5:00. The schedule features children’s shows, game shows, soaps, and Westerns, reflecting a regional broadcaster timetable.
The article notes ABC rose from a cellar to top ratings under Fred Silverman, turning shows like Happy Days and Laverne and Shirley into mass audience hits. It contrasts CBS and NBC strategies and highlights ABC's financial edge in selling ad minutes and attracting affiliate switches to ABC.
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