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CBS to Add Game Shows in September Daytime Shakeup
CBS plans a major daytime programming overhaul starting in September with three new game shows The Joker's Wild The New Price is Right and Gambit replacing reruns of The Lucy Show and Beverly Hillbillies and moving Family Affair to afternoons The shift targets adult female viewers and aims to boost ratings and ad revenue while preserving serials such as As The World Turns Search for Tomorrow and The Guiding Light.
MENTIONED IN THIS ARTICLE
CBS
R. Donald
Bud Grant
NBC
Grant
New York
Jack Barry
Bob Barker
Bill Cullen
Gambit
Los Angeles
Wink Martindale
Search For Tomorrow
Guiding Light