This is just the beginning! Our collection holds over 300 years of history, including rare newspapers, obituaries, marriage records, birth records, and so much more—most of which you won’t find anywhere else!
Dial soap and Dr. Dichter study consumer desires
A feature outlines Ernest Dichter, a Vienna trained psychologist, and his firm as they analyze how advertising taps into deep desires. It discusses interpretative research, consumer culture shifts toward hedonic self care, and the soap market's use of imagery to shape need and purchase behavior.
MENTIONED IN THIS ARTICLE
New York
Ernest Dighter
University of Vienna
Sorhennet
Sore Pizznez
Dr. Dichter
Ernest Dichter
Adsociates International Tat
Cratunson- Hadwin
Nelwinkss
Guild of the Ntline
Jung
Diehter
Peter Ustinoy
Ustinay
Dial
Dichter