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Nation's Big Brewers Expand as Market Concentrates
The three largest U S brewers Anheuser Busch Schlitz and Pabst push plant expansions as production shifts toward giants The trend sees 76 per cent of capacity controlled by 4 4 major firms and threatens smaller independents Wisconsin’s Lithia brewery fades with 22 workers as big brands and advertising squeeze competition Wisconsin State Brewers Association president Robert Marotz notes giants may outcompete smaller plants yet keep major firms from wiping out all rivals Schlitz tops 24 3 million barrels of the 126 4 million produced in 1971 for the nation’s lead in beer output
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Milwaukee
Anheuser-Busch
Haan’s
Beer Garden
Schlitz
Pabst
Denver
Uspusuns
Coors
Miller
U.S
Old Lithia Brewery
Wis
Eau Claire
Henry Dheim
Inj
Robert Marotz
Wisconsin State Brewers Association
Weigue vi Pram Capansivu
Milhe
Waukee
New York
California
Kansas City
Florida
Honolulu
Texas
Carolina
Tennessee