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New TV series testing relies on private pilot screenings
New York AP reports CBS NBC and ABC use screening-room tests to judge possible series. CBS averages 490 invited viewers per show in Los Angeles and New York while ASI Market Research handles outside tests. Researchers record favorable or unfavorable reactions via a machine, aiming for a laboratory setup to control variables and forecast a show's success.
MENTIONED IN THIS ARTICLE
New York
Apo
CBS
ASL
Dience
Los Angeles
Wal
NBC
ABC
Angeles
ASI Market Research
Inv
Day Eliasberg
Manhattan
Lovns
CBS Oldbirds
Inet
Westo