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Newspaper
Baytown Sun
Location
Baytown, Texas, United States of America
Date
Mar 28, 1971
Page
7
Dallas based Sears fashion merchandising center analyzes Baytown store sales to create a fashion profile noting local sizes fabrics and color preferences. The system will guide apparel buyers and the Baytown store expansion will double the fashion department space to stock trends tailored to the local market.
Sears Baytown store underwent a major remodel to emphasize women shoppers with color schemes and layouts reflecting local tastes. The women's area features pale aqua and bright accents, while the men's section uses a masculine red rug in the King’s Road Shop. Decor and home fashions adopt olive greens and golds in a formal theme. Designers from Dallas, led by St. Clair, created a unique layout after two years of planning.
C L Tillery of Baytown Sears reports the firm bought over 14 million in merchandise from about 30 Houston Baytown Pasadena area firms in 1969 and nearly 200 million from more than 450 Texas firms statewide. He expects 1970 Texas purchases to rise with more local sources and notes Sears buys locally to support communities. Sears maintains regional and national buying offices in Dallas New York and Chicago.
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