TV advertisers weigh impact of commercial clutter on star programs
A TeleScope survey finds viewers largely unfazed by Como Show ads while major nets debate canceling or renewing shows. The piece notes Perry Como’s crew and The Untouchables renewed, ads sparking concerns about message reception, with industry voices calling for subtler sponsorship integration.
MENTIONED IN THIS ARTICLE
Cynthia Lowrying
New York
China
Troy Donahue
Connie
Perry Como
Stevens
ABC
Maverick
CBS
Surfside Son
Chessmen Inj
Robert Stack
Next
Thas
Como
Air
Lynde
Vision
Ross
Fred Gwynne
First Post Office On Ship Established On Board Warship
Weather turns cold in Texas halting outdoor farming as crews aboard the USS North Carolina receive mail and a post office aboard the battleship opens. Grain, cotton, and forage face drought, with cattle feeding steady and conditions varying by region. Water supplies and moisture remain tight across West Texas and the Panhandle while coastal areas report fair grazing and ongoing plowing.
MENTIONED IN THIS ARTICLE
College
Rio Grande Valley
Bend
Sald Aisdatek
Texas
South
Cen
Gulf
Hit
Wilmington
N.C
South Plains
Frank Jonland
Graine
Graham
Charlotte
William S. Max- Grains
Maxwell
Sou
Holling Plains
Vernon
Panhandle
North Carolina
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NBC
Sun’s Television Log
Don
Suesdat
Johnny Mac
the World Today
Video Village
Nick Gearhart
Clear Horizon
Harry Reasoner
Texan
Douglas Edwards
Ripco
Joey Bishop
Debbie Drake
Marge Connor
Highway Patrol Sc
Dick van Dyke
Bob Newhart
Jan Murray
David Brinkdeay
Loretta Young
Young Dr. Malone
Jane Wyman
Mann
Jack Paar
Final
Daddy
Marietta
Secret Storm Queen
Looney Town
Kukla
Ollie Mahalia Jackson
American Bandstans
Dick Tracy
Hlovie
Rocky and Friends
Kitirck Huckleberry
Ound
Food Service
Rosedale
LYONS
U.S
Swift's
Wrigley's Gum
HALO
Axon
Bose Pears
Rene