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Kennedy Uses TV Public Relations To Shape Presidency
President Kennedy pursues broad public contact using TV and in public statements to educate the nation about the presidency. He stages office discussions with aides and calls ambassadors to project his ideas, aiming to appear as a moving, approachable leader. The approach reflects Neustadt’s lesson that a president must teach the public. Lobsters drift hundreds of miles as tiny lobsterlings before reaching the sea bottom.
MENTIONED IN THIS ARTICLE
Washington
Kennedy
White House
Budget Bureau
Congo
Adlai E. Stevenson
United Alebtene
Truman
Eisenhower
Massachusetts
Congress
Richard E. Neustadt
Columbia
Neustadt
Roosevelt
Hollywood (Ap
Astor
Peyton Place
Mary Astor