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This newspaper page contains 4 articles. Subscribers can read the full text of each article.
Newspaper
Baytown Sun
Location
Baytown, Texas, United States of America
Date
Jun 20, 1972
Page
4
New York AP reports that multiple forces including government, consumers, and environmentalists press the advertising industry to change. Paul C. Harper Jr., chairman of Needham Harper Steers, notes industry vocally argues its case amid shifting prerogatives.
A national look at cooling in low cost housing notes air conditioning as a potential public housing aid. ARI forms a task force to study cost benefits and pilots in city tenements, citing design advances that may lower costs. In Washington DC the National Capital Housing Authority rents air conditioned space for offices and 110 elderly apartments, with Deputy Mayor Thomas W. Fletcher supporting AC for new public housing.
Gill Fox depicts Harper addressing six common advertising complaints to the Hollywood Radio & Television Society. He argues most ads avoid overt lies, endorses self regulation via the National Advertising Review Board, cautions against government action, notes clutter reducing ad effectiveness, condemns bad taste as an industry's conscience issue, and rejects price-capping as ineffective against monopoly, insisting intangible market values matter.
Central cooling is presented as a sound, economical home modernization. Estimates show a total daily cost around 90 cents for a basic system and about $1.20 daily for a full comfort system with humidification and air cleaning, far less than automobile costs. The piece urges homeowners to obtain multiple contractor estimates, consider heating and insulation, and ensure ARI certification, with service best in offseasons.
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