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The Return Of American Scents For Him, Her By HAL BOYLE
The article notes rising fragrance sales in the United States with men spending about 120 million dollars and women 440 million in 1966, both up 20 percent. It highlights a shift toward stronger scents, a belief of eventual widespread use of perfume by men, and quotes industry figures on American leadership and evolving consumer habits.
MENTIONED IN THIS ARTICLE
Hal Boyle
New York
Alvin Weber
The
Toilet Goods Association
House of Houbigant
Welzel
Perferme
Ami
Nero
Perfurme
Mme. de Pompadour
Cardinal Richelieu
France
United States