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Store brands win shoppers as prices rise across grocers
Major chains Wal-Mart Kroger Supervalu and Safeway report rising sales for store brand items as customers seek cheaper staples. Industry analysts note higher quality and newer labels like Kroger Private Selection and Naturally Preferred, with growth seen across dairy meats and breads. Shoppers cite real savings with diapers and basic groceries, while some prefer national brands for certain items.
MENTIONED IN THIS ARTICLE
Cincinnati
Wal-Mart
Kroger
Supervalu Inc
Safeway Inc
Kroger’s
Ted Marks
Consumer Reports