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This newspaper page contains 6 articles. Subscribers can read the full text of each article.
Newspaper
Baxter Springs News
Location
Baxter Springs, Kansas, United States of America
Date
Jun 17, 1909
Page
2
A Baxter Springs News column teases with broad humor on topics from prohibition to hats and fashion, auto safety, astronomy, and public figures. It riffs on society’s foibles, politicians, and cultural pretenses with clipped witticisms and pithy takes, noting tone and trends of the era.
Sherwin Cody argues effective letters must attract attention and guide readers from headline to key points. He explains visual emphasis through paragraphs, underscoring, and capitalization, and notes that facts must stand alone for glancing readers. He contrasts generic ads with customer-focused starts and discusses letterheads, personal tone for women, and premiums boosting sales.
The article advises stenographers to focus on neat typing, correct spelling, and clear punctuation. It emphasizes keeping the machine in good order, proper margins, and balanced page layout to look professional. Maintain a dictionary and notebook for doubtful words and study them to improve memory and spelling accuracy.
The article urges firms to value steady customers who order by mail. It advises sending a personal thank you letter on receipt, notifying old customers first about special offers, and giving the best treatment to good customers to preserve loyalty and goodwill.
A self described expert argues against price gaps in furniture by offering a plain language breakdown. He shows how two weathered oak round tables look alike yet diverge in price due to top wood quality, seasoning time, and defect handling, asserting the higher priced table will endure better.
A Milwaukee woman credits Lydia E Pinkham’s Vegetable Compound with curing severe female troubles and a feared tumor after doctors advised surgery. She reports relief from backache and urges other women to seek the remedy, noting Pinkham’s letters and free advice from Mrs. Pinkham in Lynn Massachusetts.
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