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Newspaper
Barre Daily Times
Location
Barre, Vermont, United States of America
Date
Dec 01, 1916
Page
3
The piece argues the Saturday Evening Post reaches two million readers, yet advertising cannot sell all. Even 50 percent would leave a million potential customers. Manufacturers grow ad space to build sustained demand, as repeat ads convert interest into action and yield a large, half-sold market needing ongoing cultivation.
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