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Viewers shun violence tied ads say agency poll
R G Gregory Nokes reports that Don Johnston of J Walter Thompson says a March survey found 10 percent of viewers avoid buying products advertised on violent programs and 8 percent consciously abstain. He notes rising hostility to violent TV and predicts increased protests and boycotts.
MENTIONED IN THIS ARTICLE
R. Gregory Nokes
Associated Press
Washington
Don Johnston
J. Walter Thompson, Co
American Advertising Federation
Johnston
J. Walter Thomp
Son Agency